Heineken Experience

The Heineken Experience is one of the most popular attractions in Amsterdam. In the former Heineken brewery, you will discover everything about the world-famous beer brand, its history and the brewing process.

During the interactive tour, you will walk past old brewing kettles, historical advertisements and experience how beer is brewed. You will learn about the ingredients, the production and the Heineken family.

A highlight is the 4D experience where you ‘become’ a bottle of beer. At the end of the tour, you can enjoy a freshly poured Heineken beer in the bar.

The Heineken Experience is located on the edge of Amsterdam’s city centre and is a fun, educational and tasty experience for beer lovers and visitors to the city.